THE GoreN-KidoN BraNd Guide
Goren-Kidon's branding and design approach reflects our commitment to innovation, precision, and professionalism in the security and defense industry. Our visual identity is clean and structured, ensuring clarity and accessibility across all platforms. We use Montserrat for English and Google’s Assistant font for Hebrew, maintaining a modern and highly readable aesthetic.
Our design elements, including a carefully structured iconography system, help organize product categories, operational fields, technological classifications, and use cases with a clear and intuitive visual hierarchy. We incorporate a signature wave-patterned background across presentations, websites, and marketing materials to create a cohesive and recognizable brand presence.
Our focus is specifically on protective solutions and security technologies—we do not sell weapons. This principle is reflected in our choice of imagery, which emphasizes innovation, reliability, and real-world applications without promoting combat-related elements. Through this approach, we ensure that our brand remains professional, forward-thinking, and aligned with the needs of our clients.
LOGOS
Goren-Kidon Main Logo
The Goren-Kidon Group logo represents the company’s commitment to full-spectrum solutions, from concept to manufacturing. Its design is bold and structured, symbolizing precision, expertise, and technological advancement. The typography is clean and modern, ensuring a professional and trustworthy visual identity. The logo’s simplicity reflects the company’s seamless integration of engineering, manufacturing, and business development into a cohesive, high-quality service.
Goren Kidon LOGO
Colors:
PANTONE 186c
CMYK 18,100,100,9
HEX BC2026
RGB 188,32,38
Goren Kidon Symbol
Colors:
PANTONE 7540c
CMYK 64,57,56,34
HEX 525252
RGB 82,82,82
PANTONE 7540c
CMYK 64,57,56,34
HEX 525252
RGB 82,82,82
Acromatis Logo – Engineering Division
The Acromatis logo is designed to convey technical expertise and innovation. The clean, geometric lines reflect the precision required in mechanical, electronic, and software engineering. The structured and minimalistic design reinforces the division’s commitment to efficiency and problem-solving, while maintaining a strong visual connection to the Goren-Kidon brand.
Kidon Logo – Manufacturing and Maintenance Division
The Kidon logo is industrial and robust, aligning with its role in manufacturing and maintenance. The design embodies strength and reliability, key qualities of a division dedicated to producing high-quality components and assemblies. The solid typography and structured form reflect precision engineering and the division’s ability to handle complex production processes while maintaining cost-effective and durable solutions.
Kidon LOGO
Colors:
PANTONE 7540c
CMYK 64,57,56,34
HEX 525252
RGB 82,82,82
Acromatis LOGO
Colors:
PANTONE 186c
CMYK 18,100,100,9
HEX BC2026
RGB 188,32,38
Goren-Kidon IT Logo – Management and Business Development Division
The Goren-Kidon IT logo represents the company’s strategic and business-oriented focus. The clean and modern design reflects professionalism, organization, and forward-thinking project management. Its simplicity and clarity align with the division’s role in guiding projects to success through structured planning and execution.
Kidon LOGO
Goren Kidon IT Symbol
Color:
PANTONE BlackC
CMYK 75,68,67,90
HEX 010101
RGB 1,1,1
Color:
PANTONE BlackC
CMYK 75,68,67,90
HEX 010101
RGB 1,1,1
FONTS
Title Example
Paragraph Example
English
Monteserrat
Montserrat is the official typeface of the brand for English, chosen for its modern, clean, and geometric design. This font is characterized by sharp and precise lines, conveying professionalism, innovation, and reliability.
Montserrat offers a balanced combination of functional elegance and high readability, making it ideal for a wide range of applications—from websites and presentations to catalogs and marketing materials. Its letterforms provide a stable and authoritative appearance while ensuring excellent legibility, even in long texts.
Pairing Montserrat with Assistant for Hebrew creates a seamless and consistent reading experience in bilingual documents. Its clean and well-balanced structure guarantees a contemporary look that aligns with the engineering, security, and technology industries.
Hebrew
Assistant
Assistant הוא הגופן הרשמי של המותג לשפה העברית, והוא נבחר בשל המראה המודרני, הנקי והנגיש שלו. גופן זה מבוסס על קווים רכים אך ברורים, מה שמבטיח קריאות גבוהה במסכים ובדפוס כאחד.
עיצובו של Assistant מאפשר שילוב חלק עם הגופן Montserrat באנגלית, מה שמספק אחידות ויזואלית במסמכים דו-לשוניים. הוא משדר מקצועיות, חדשנות ודיוק – ערכים המהווים חלק בלתי נפרד מהמותג שלנו.
Assistant מתאים במיוחד לשימוש במצגות, קטלוגים, אתרים וחומרים שיווקיים, תוך שמירה על עיצוב מודרני שמתאים לתעשיות טכנולוגיה וביטחון. הקווים האלגנטיים שלו יוצרים תחושה של סדר ומבנה, מה שתורם להעברת מסרים בצורה ברורה וממוקדת.
LOGO
BD Nippori
BD Nippori is the exclusive typeface used for the logos of Goren-Kidon and its various divisions. It was chosen for its distinctive lines, which combine industrial aesthetics with a solid and modern appearance, conveying strength, precision, and innovation.
BD Nippori is characterized by sharp geometry and strong presence, aligning with our brand’s values in the fields of engineering, manufacturing, and business development. Its unique look sets our logos apart and ensures they remain bold and recognizable across all marketing platforms.
Consistent use of BD Nippori across all division logos contributes to brand uniformity and reinforces cohesion within the company’s departments. Its design balances power with elegance, serving as a symbol of Goren-Kidon’s professionalism and technological expertise.
ICONS
All icons are the intellectual property of Goren-Kidon. Unauthorized use or reproduction is prohibited
Technology Category Set
The Technology Category Icon Set is designed to classify and differentiate various technological fields within Goren-Kidon’s portfolio. These icons provide a structured visual system that enhances clarity in product documentation, sales materials, and presentations. The geometric and clean-line approach ensures that each technology is instantly recognizable, while the unified design maintains a strong brand identity. Their versatility allows them to be seamlessly integrated across digital and print media, ensuring a consistent and professional appearance.
Robotics
Threat Detection
Drones
Inspection Devices
Lighting & Signaling
Logistics
Optics
Protective Equipment
Sensors
Tactical Tools
Textiles
Vehicles
Climbing & Rescue
Training Equipment
Use Case Icons Set
The Use Case Icon Set illustrates the real-world applications of Goren-Kidon’s products and solutions. Each icon represents a specific function or scenario, helping users quickly understand how a product can be applied in operational settings. The icons are designed with a balance of simplicity and technical accuracy, ensuring they effectively communicate complex use cases without unnecessary detail. By incorporating this set consistently across marketing and technical materials, we enhance comprehension and facilitate more effective communication with clients and stakeholders.
Bomb Disposal
Counterterrorism
Raid
Rescue
Firefighting
Patrol
Policing
Defense
Detection
CBRN
Inspection
Logistics
Collection
Mobility
Operational fields Set
The Operational Fields Icon Set categorizes the different environments and applications in which Goren-Kidon’s solutions operate. Each icon is crafted to reflect its respective field, ensuring quick recognition of the relevant industry or use case. The consistent design language across the set ensures that the icons remain visually connected while maintaining distinction between categories. These icons play a crucial role in marketing materials, technical documentation, and user guides, helping stakeholders quickly identify the intended operational context of each solution.
Army
Ground forces
Electronic Warfare
Anti Terror \ Special Units
Combat Engineers
Animales
Navy
Logistics
Law Enforcment
Patrol
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Special Patrol (YASAM)
Forensic
Animales
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Special Unit (YAMAM)
Bomb Disposal
Interigations
Prison
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Special Search Unit (DROR)
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Special Intervention Unit (Metzada)
HLS
Secret Service
Knesset
Governmental Institutes
VIP Protection
Emergency
Fire Fighting
First Aid
Rescue
Border Control
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Command & Control (C&C)
Border Patrol
Check Points
Near Parimiter
Special
CBRN Detection
Training
Training Equipment
Comm
Communication
Product Features set
The Product Features Icon Set visually represents the key capabilities and characteristics of Goren-Kidon’s products. Each icon is designed with clarity and precision to ensure intuitive understanding of the product’s functionality at a glance. The minimalistic and modern aesthetic ensures consistency with the brand’s identity while maintaining high readability across various platforms, including catalogs, presentations, and digital interfaces. By using this set, we create a structured and efficient way to communicate product specifications, enhancing user experience and engagement.
Weight
IP
Response Time
Friction
obstacle avoidance
Addons
Opperation Temerture Range
Encryption
Runtime
Autonomous
Special Features
Armor
Standard
Resistance to Electromagnetic Interference
Traction System
Operating Range LOS
Operating Range NLOS
Dimentions
Stabilization and Balance System
Assistance Systems
Setup Time
Output
Detection
Operating Frequencies
Lens / Viewing Angle
Battery Life
Load Capacity
Indicators
image use
The images we use are intended to quickly and clearly illustrate the solution that the product provides to the problem it is designed to solve. Every image must convey a positive and hopeful message, presenting a reality where our solution integrates naturally and effectively.
Subjects and objects in the images must appear completely realistic. When an image includes a person using the product, their posture and clothing must be accurate, exactly as it would be in a real-life scenario. This is essential so that industry professionals and keen observers recognize that the depiction represents an authentic use case and that the company presents its products in a professional and credible manner.
Professional positioning and posture
Realistic lighting and textures
Non Professional positioning and posture
Non realistic lighting and textures
Atmospheric images must always convey a positive and hopeful message. They should depict a world where innovation, technology, and security improve reality rather than evoke fear or danger. The visual style should be high-tech, slik, clean, and modern, using colors, lighting, and compositions that reinforce the optimistic message.
Positive
Negative
AI-generated images may be used, but it is essential to ensure that every element appears realistic, without artificial or unnatural details. The goal is to project professionalism, precision, and credibility, ensuring that the message is clear and that the brand is perceived as a leading and serious company in the field.
background
Horizontal Background
Vertical Background
